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Our Story

Hook & Albert

Our Story


Adam Schoenberg and Cory Rosenberg were both at a wedding when they noticed each other’s colorful sock choices. From there, they struck up a conversation about how there was a huge gap in the market for a one-stop shop for men’s accessories. They decided to change that.

The name HOOK & ALBERT comes from the original men’s accessory: the pocket watch. Because the watch was kept in a breast pocket, the chain was the only visible accessory. This chain was so aptly named, “The Albert”. The Albert was attached to the waist using a hook; hence the name HOOK & ALBERT. 
Our philosophy in our designs and products is focused on three objectives: fit, function and fashion.